This year’s holiday shopping window is shorter than usual, with only a few weeks between Thanksgiving and Christmas (26 days), putting some added pressure on brands to capture consumer attention early and sustain momentum throughout the season. Studies show that nearly 45% of shoppers plan to start purchasing gifts well before Black Friday, influenced by early October sales from major retailers like Amazon.

Seasonal marketing involves creating unique advertisements and campaigns inspired by a specific time of year. When done correctly, this tactic allows you to stand out from competition and capture your audience’s attention, increasing your brand’s relevance. 

Just as the weather changes in the fall, so do your customers’ needs and interests. With the change of seasons just around the corner, take full advantage of the opportunity to implement customized marketing strategies to generate more traffic and engagement. Fall is a significant time to promote your business because consumers spend more money preparing for the holiday season and are more open to themed products and promotions. According to Wate, 49% of businesses begin their seasonal marketing for the holidays by early October, so it is vital to push out promotional advertisements early to stay competitive. 

In the fast-paced marketing world, staying ahead requires a keen understanding of the latest trends shaping social media platforms. As we draw nearer to 2025, the landscape continues to evolve, presenting opportunities and challenges for businesses aiming to connect with their audiences effectively. Let’s explore some of the key trends driving the future of social media marketing and how businesses can adapt to maintain a competitive edge.

“He who every morning plans the transactions of that day and follows that plan carries a thread that will guide him through the labyrinth of the most busy life.”
– Victor Hugo

Knowing how to manage your time can be overwhelming, given the minimal time you have in a day to complete all of your tasks and projects. Meetings, phone calls, and email exchanges can consume a significant part of your work day.

When taking your content to the next level, we have three tips that are sure to boost quality, leverage employee involvement, and create better engagement. 

Quality Over Quantity in Content Creation

Google is always ahead of the curve when it comes to understanding what distinguishes content as helpful and reliable. Google’s recent algorithm update aims to reward content that provides a satisfying user experience while penalizing low-quality content that prioritizes search engine optimization over user value.

In the 1950s, marketers embraced the concept of the Unique Selling Point (USP), which is a strategy where advertisers crafted a phrase for their product and then echoed that message across all media platforms. The 80s were known for their direct mail marketing, and in the 2000s, TV commercials and billboards proved to be major successes for brands across the board. Fast forward to 2024, we are deep in the digital age of marketing, and customers want to genuinely connect with their purchases.

We’ve all been there as consumers, finding ourselves unexpectedly clued into a new product or service that fits a need or desire we may not have even been consciously aware of. This phenomenon is best explained through the framework of “Full Funnel Marketing,” which unfolds across four distinct phases: Awareness, Consideration, Conversion, and Loyalty. Allow us to delve into how this process plays out so you can consider if your brand can benefit from a Full Funnel approach.

2023, The Year of Barbie

Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie. Leading up to its July release, Barbie’s signature pink color made waves, garnering collaborations with brands like Crocs, Beis luggage, Xbox, and many more. The results of Barbie fever sustained excitement and anticipation for the movie which, according to Fortune, earned a record-breaking $1.4 billion in global ticket sales.

In the spirit of Thanksgiving, a time when we gather to express gratitude for the blessings in our lives, it’s important to pause and reflect on the positives amidst the challenges we’ve faced in the last several years. In a world marked by turmoil and sorrow, this week offers us an opportunity to be grateful, count our blessings, and appreciate the good that surrounds us.

Halloween is just around the corner, and while the ghosts and goblins may be lurking in the shadows, there’s something even scarier for businesses: ineffective marketing. But fear not! In this spine-tingling blog post, we’ll delve into some marketing tips so good they’ll send shivers down your spine. And what’s more frighteningly fantastic than the magical world of Google Analytics?