The Holiday Rush for Marketers

 

This year’s holiday shopping window is shorter than usual, with only a few weeks between Thanksgiving and Christmas (26 days), putting some added pressure on brands to capture consumer attention early and sustain momentum throughout the season. Studies show that nearly 45% of shoppers plan to start purchasing gifts well before Black Friday, influenced by early October sales from major retailers like Amazon.

Online, in-store, or on the app

Studies show a rise in omnichannel shopping this season. Consumers continue to demand seamless shopping experiences across digital and physical platforms.

This means marketers need to prioritize integration across their websites, apps, and in-store offerings. According to the recent World Metrics Report, 65% of shoppers prefer a combination of online and in-store experiences, making click-and-collect services and efficient mobile shopping tools indispensable. 

Are you being influenced?

Social commerce is playing a bigger role, with platforms like TikTok and Instagram driving significant sales growth. According to recent studies, social media-driven sales are expected to increase by nearly 30% this holiday season as consumers discover and purchase products directly through posts, reels, and stories.

Marketers plan to engage customers where they are spending their time—on social platforms—while maintaining a focus on delivering personalized, relevant content to cut through the noise. 

Economic Uncertainty 

Value-conscious shoppers will be looking for deep discounts, with 60% of consumers reporting that price will decide their holiday purchases. Retailers like Target have already responded by slashing prices on thousands of items, setting the tone for a season where affordability is key.

Marketers who emphasize value and savings in their campaigns will likely see the greatest success in converting price-sensitive shoppers. 

A Short but Sweet Season

In this shortened and highly competitive holiday season, these three factors of omnichannel, social media-driven, and economic-conscious marketing are the recipe that will yield success. If your holiday marketing strategy didn’t hit the mark this season, don’t worry – there’s always next year to get it right. Contact us today to start planning your 2025 marketing strategy and ensure you stay ahead of the curve all year!