Training Opportunities

We offer comprehensive training modules designed for any business, organization or association looking to enhance their public relations and marketing efforts. Whether you’re seeking to refine your media engagement strategies or craft compelling brand narratives, our expert-led sessions are available to book without the need to become a client. This flexibility allows you to access top-tier training tailored to your specific needs, ensuring your training session achieves your goals.

Public Relations Training

Engaging the media effectively is essential for securing earned coverage and public recognition. Veteran journalist and media strategist Kayla Bertucci offers a tailored 3-hour training focused on connecting with the media and fostering lasting relationships to keep the media’s attention for future stories, as is essential to building a lasting presence in the public eye.

Topics covered include:

  • Writing press releases
  • Developing news pitches
  • Crafting compelling narratives
  • Handling “gotcha” questions
  • Words to avoid in an interview

About Kayla Bertucci

Kayla Bertucci is a seasoned PR specialist with extensive media experience, including her role at Children’s Hospital New Orleans during the pandemic peak in 2020. She has worked with major media outlets such as ABC, CBS, CNN, Fox News, NBC, The Washington Post and more. Kayla currently works with businesses, organizations, and associations locally, regionally, and nationally, across various sectors including energy, political advocacy, non-profit, and retail.

Kayla graduated from Ole Miss with a degree in Broadcast Journalism. She lives in Covington, Louisiana with her husband, two daughters and golden retriever, Roux. She is an active member of the local MOMCo group where she encourages working moms to live out their dreams both at home and in the workforce.

How to Craft Compelling Brand Narratives: Storytelling for Impact

Veteran marketing strategist Lena Liller will introduce you to a process you can employ to powerfully convey your organization’s mission in a way that sparks awareness, attracts interest, and supports your goals. This 2-hour session will delve into key components that need to be identified to ensure your marketing communications are effective.

Topics covered include:

  • Establishing a holistic messaging framework
  • Audience segmentation
  • Utilizing digital communication channels
  • Measuring the impact of your marketing efforts

About Lena Liller

Lena Liller is a 20+ year veteran of the advertising agency industry. She started her career in the nonprofit sector engaging in Community Relations for the Mideast American Dairy Association and Public Relations for the Louisiana CPA Association before venturing into working for full-service advertising agencies. On the agency side, Lena has worked with clients across a myriad of industries including associations, civic and advocacy, education, energy, entertainment and recreation, finance and insurance, franchising, health and wellness, hospitality and tourism, retail, and telecommunications to craft compelling messages, design impactful campaigns, and reach relevant targets efficiently.

Lena graduated from Miami University of Ohio with a Bachelor of Science in Health and Sports Studies. She moved to the New Orleans area to attend Loyola University where she earned a Master of Arts degree in Mass Communication. She lives in Madisonville, Louisiana with her husband, two sons and King Charles Cavalier Spaniel, Dixie. Lena is an active member of the Northshore Jewish Congregation, serving on its Executive Board for four years.

Schedule a Media Training

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