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Some things never go out of style Other things are out of date almost the second they’re out of the store In order to be effective, today’s marketing and advertising often requires a combination...

social media video - best practices - concept illustration

There’s no denying it, social media video is the king of content right now From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely Visual trends are growing...

Innovative’s Senior Video Editor, Rick Nelson, was recently asked by his alma mater, ‘The Factory,’ to write some advice for their current body of film students Here’s what he had to say An...