INNOVATIVE ADVERTISING WINS TOP NATIONAL PRIZES AT 40TH ANNUAL TELLY AWARDS

Click here to view all of Innovative Advertising’s national Telly Award-winning video and television productions.

Innovative Advertising (Innovative), a Louisiana-based advertising, marketing and communications agency, earned four national honors, including two first-place awards, for its television and video advertising work at the 40th Annual Telly Awards. With over 10,000 entries from around the world, the Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies, such as Vice, Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.

Read Full Article

Why You Should Start Live Streaming — concept illustration

Why You Should Begin Live Streaming

Connecting with consumers organically is an integral part of growing a company’s brand. From social media posts to blogs, there are a variety of ways to share content about your company with your audience online. How then does a brand cut through the clutter and stand out? People, your customers included, are visual engagers, and their online consumption habits have evolved from merely reading words to viewing images and now enjoying video. Increasingly, companies are utilizing the latter to reach their audiences and taking engagement to new levels with live streaming video.

Read Full Article

Innovative Advertising Wins National TV Ad Awards

Innovative Scores National TV Ad Awards

Today, Innovative Advertising added to its award-winning profile with three honors in the 39th Annual Telly Awards. All three victories came from Innovative’s work with Essential Federal Credit Union.

For its production of Essential’s Our Progress TV ad, Innovative earned a coveted Silver Telly Award in the General Bank for Local TV category. “Our Progress” introduces Essential’s commitment to addressing food insecurity by discussing the company’s long-standing relationship with the Greater Baton Rouge Food Bank. The video specifically highlights the credit union’s commitment of donating 50 meals to the food bank for each new member sign-up.

Read Full Article


Advertising in an Era of Diminishing Attention Spans

You probably won’t get to the end of this blog. Studies show the human attention span is shrinking. The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human attention. In an era of diminishing attention spans, 60-second and 30-second commercials have lost favor among advertisers. Video completion rates are falling, and heavy advertising loads have an impact on consumer viewing experiences.

Read Full Article

social media video - best practices - concept illustration

5 Best Practices when Creating Social Media Video

There’s no denying it, social media video is the king of content right now. From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely. Visual trends are growing and platforms like Instagram and Facebook play an important role in this shift. Consumers are viewing more video, so brands are creating even more social media video marketing for them to view. And where they watch is extremely important.

Read Full Article


FaceDirector software allows manipulation of actor performances in post-production

Disney Research Zürich has released a white paper on the newly developed algorithms and methods used by their system to redirect scenes after they have been shot. Aptly named FaceDirector—the system allows a director to seamless adjust the facial expressions and delivery of an actor by utilizing multiple production takes.

In television and film production one of the key elements to successful storytelling is the performance of the actors. A key hurdle for a director to overcome is pushing actors to convey believable emotions with appropriate facial expressions, speed and timing. FaceDirector could change how advertisements, long format programming and films are created.

Read Full Article


An open letter to all film students

Innovative’s Senior Video Editor, Rick Nelson, was recently asked by his alma mater, ‘The Factory,’ to write some advice for their current body of film students. Here’s what he had to say.

An open letter to all film students:

Create. Design. Produce.

Once you think you’ve created enough… do twice as much… then do three times as much.

Read Full Article