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Mastering Full Funnel Marketing for Business Growth

We’ve all been there as consumers, finding ourselves unexpectedly clued into a new product or service that fits a need or desire we may not have even been consciously aware of. This phenomenon is best explained through the framework of “Full Funnel Marketing,” which unfolds across four distinct phases: Awareness, Consideration, Conversion, and Loyalty. Allow us to delve into how this process plays out so you can consider if your brand can benefit from a Full Funnel approach.

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Innovative Advertising, Working From Home

People Who Think @ Home: Advice from a Working From Home Veteran

In this uncertain and rapidly changing moment, our agency is doing its best not to miss a beat and continue providing creative solutions for our clients. At the same time, we’re making the health and safety of our team a priority. All of us at People Who Think started working from home. And, while it’s been a remarkably smooth transition, it’s a major shift for most of us.

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Building a Creative Corporate Culture

Creative company culture is a hot topic. Some companies offer free lunches and dry cleaning as a way to boost morale, while others say this just puts pressure on employees to work longer hours. Ping pong tables and wacky decor make your office look like fun, but is it really? Some love an open office floor plan; others say it’s a noisy, distracted hot mess.

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