Sometimes known as “earned media,” Innovative helps shape public opinion and public policy by understanding how opinions are created and crafting messages and building relationships to advance, promote and benefit the reputations of our clients.
The most public of all public relations is your relationship with the community in which you operate. We’ll help you create a plan to align your brand with the priorities of your community and work with opinion leaders to build good will and establish a positive presence in the area.
Companies of all sizes can quickly find themselves in crisis mode if their brand becomes tainted due to an unforeseen event or negative press. Digital media has made brand and crisis management more important than ever, which is why it’s crucial to have a messaging and response plan in place. We’ll help you create a comprehensive response plan so when a crisis comes, you’ll be ready to weather the storm.
Planning and coordinating a successful event is all about the details. We have the passion, people skills and resources your company needs to pull off even the most complicated event without a hitch. Pre-event planning, publicity, security, ticket sales, staging, sponsorship coordination, lighting, catering and so much more—we’ve got you covered!
Issues management means keeping an eye on any issue or topic that has the potential to disrupt or damage your business reputation. We’ll help you be prepared by monitoring potential issues that could affect your business and creating a plan to keep little problems from growing into big ones.