Why Video Content Should Be A Part of Your Marketing Strategy
By 2019, experts believe that 80% of all the traffic on the internet will be consumer internet video. Whether it’s Facebook, Twitter, Instagram, YouTube, SnapChat or Hulu, video content has emerged as the medium of choice for the masses. In fact, nearly three in four agencies say online video is as effective, or more effective, than television. Here are a few reasons why -
Videos can be targeted to specific demographics, to ensure efficiency and effectiveness.
Videos are unique to a brand and can create an emotional connection with the viewer. Content that is compelling and has a narrative that reinforces the product or service will make it resonate. 51.9% of marketers across the world say videos have the best ROI.
When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.
Videos are only getting more popular. 64% of marketers expect video to dominate their strategies in the near future.
— Rick Nelson, Senior Video Editor