Introduction to Retargeting

Are you familiar with the concept of retargeting? I’ll bet it’s happened to you. You’re online shopping for an item…let’s say a new pair of shoes. You examine the features, check the price, you may even click to add it to your shopping cart, but you never complete the purchase. The next time you’re online you’re served an ad for that exact pair of shoes. Weird? Nope, that’s a form of retargeting.

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Understanding the Power of SEO

Sometimes it only takes three little letters to scare the heck out of you. Mention the IRS and people feel faint. The FBI is outside your door? Yeah, that’s never good news. And when you’re talking about websites, SEO is often viewed as the big bad wolf.

SEO, or search engine optimization, is one of the most misunderstood, yet most important digital marketing topics out there. There’s a misconception that harnessing the power of SEO is quick and easy. Not true! SEO is a process that takes time to yield results. It can take months to see results.

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Even The Smallest Details Matter

If you stop by TheAdvocate.com as part of your daily browsing, you may have noticed something a bit off – the entire site.

The Advocate’s site was inaccessible today, because the domain was not renewed. This small detail caused the entire web presence of The Advocate to be rendered inaccessible.

Fortunately, the publication was able to secure the domain before any trolls were able to hold it hostage, but propagation across the web is still not complete. In some cases, it can take 24-48 hours for a site’s updated status to reach every internet service provider, such as Cox or AT&T.

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