See how long it takes before you become distracted while reading this. Is it 2 minutes? What about 8 seconds?
Over the past few years, the human attention span has shrunk significantly. According to a study from Cross River Therapy, the average person’s attention span is just 8.25 seconds, which is a 25% decrease from 2005.
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Innovative Advertising recently earned multiple local and national awards for a campaign created for a health insurance company. The winning entry features four animated videos comprising an overall campaign aimed at engaging members and inspiring them to take ownership of their health under the guidance of expert healthcare clinical staff.
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This month Innovative Advertising earned six ADDYs, including one gold, at the American Advertising Awards presented by the Advertising Club of New Orleans. Accolades include work for two of our valued clients, Globalstar and Blue Cross Blue Shield of Louisiana, as well as a video celebrating the agency’s twentieth anniversary. Additionally, two of the agency’s team members were awarded the prestigious Ad Persons of the Year honor.
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Click here to view all of Innovative Advertising’s national Telly Award-winning video and television productions.
Innovative Advertising (Innovative), a Louisiana-based advertising, marketing and communications agency, earned four national honors, including two first-place awards, for its television and video advertising work at the 40th Annual Telly Awards. With over 10,000 entries from around the world, the Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks and production companies, such as Vice, Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.
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Innovative’s Senior Video Editor, Rick Nelson, was recently asked by his alma mater, ‘The Factory,’ to write some advice for their current body of film students. Here’s what he had to say.
An open letter to all film students:
Create. Design. Produce.
Once you think you’ve created enough… do twice as much… then do three times as much.
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Today, Innovative Advertising added to its award-winning profile with three honors in the 39th Annual Telly Awards. All three victories came from Innovative’s work with Essential Federal Credit Union.
For its production of Essential’s “Our Progress” TV ad, Innovative earned a coveted Silver Telly Award in the General Bank for Local TV category. “Our Progress” introduces Essential’s commitment to addressing food insecurity by discussing the company’s long-standing relationship with the Greater Baton Rouge Food Bank. The video specifically highlights the credit union’s commitment of donating 50 meals to the food bank for each new member sign-up.
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You probably won’t get to the end of this blog. Studies show the human attention span is shrinking. The CEO of Microsoft, Satya Nadella, says that the true scarce commodity of the future is human attention. In an era of diminishing attention spans, 60-second and 30-second commercials have lost favor among advertisers. Video completion rates are falling, and heavy advertising loads have an impact on consumer viewing experiences.
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There’s no denying it, social media video is the king of content right now. From “live-as-it-happens” videos to eye-catching mini-movies, consumers are watching closely. Visual trends are growing and platforms like Instagram and Facebook play an important role in this shift. Consumers are viewing more video, so brands are creating even more social media video marketing for them to view. And where they watch is extremely important.
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By 2019, experts believe that 80% of all the traffic on the internet will be consumer internet video. Whether it’s Facebook, Twitter, Instagram, YouTube, SnapChat or Hulu, video content has emerged as the medium of choice for the masses. In fact, nearly three in four agencies say online video is as effective, or more effective, than television. Here are a few reasons why –
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