2023’s Hottest Marketing Trends: The Common Ground of Barbie, AI, and Influencers

2023, The Year of Barbie

Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie. Leading up to its July release, Barbie’s signature pink color made waves, garnering collaborations with brands like Crocs, Beis luggage, Xbox, and many more. The results of Barbie fever sustained excitement and anticipation for the movie which, according to Fortune, earned a record-breaking $1.4 billion in global ticket sales.

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A Thanksgiving Reflection for Marketers

In the spirit of Thanksgiving, a time when we gather to express gratitude for the blessings in our lives, it’s important to pause and reflect on the positives amidst the challenges we’ve faced in the last several years. In a world marked by turmoil and sorrow, this week offers us an opportunity to be grateful, count our blessings, and appreciate the good that surrounds us.

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Marketing tips that are so good, it’s scary: Unleash the spooky power of Google Analytics

Halloween is just around the corner, and while the ghosts and goblins may be lurking in the shadows, there’s something even scarier for businesses: ineffective marketing. But fear not! In this spine-tingling blog post, we’ll delve into some marketing tips so good they’ll send shivers down your spine. And what’s more frighteningly fantastic than the magical world of Google Analytics?

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The pumpkin spice craze explained

It’s that time of year again. The time of year when we all crave a little pumpkin spice and everything nice. Nothing says cozy fall days, fuzzy socks, football and brisk autumn air quite like a pumpkin spice latte (popularly known as PSL).

But pumpkin spice popularity has extended well beyond the PSL. Just last year, Nielsen IQ, a market research firm, reported a 24% surge in the purchase of pumpkin-spice-flavored consumer packaged goods by Americans, accounting for over $235 million in sales.

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Is Gen Z the New Financial Powerhouse?

Have you ever bought a product through Instagram because your favorite influencer used it while she was recording herself getting ready for the day? Skincare brands have started partnering with influencers on social media to increase reach and sales. If you’ve bought Maybelline Sky High mascara, it’s likely you were influenced. 

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AI in Advertising: Friend or Foe?

In an ever-evolving world, it is important for businesses to remain current by continuing to adjust their marketing strategies. Could Artificial Intelligence, (AI), benefit companies, or should we all take a step back before diving headfirst into the realm of AI? We’re breaking down the pros and cons of AI in advertising.

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The Pros of a Full-Service Agency

In today’s highly competitive business environment, advertising is essential for companies to stand out and reach their target audience effectively. However, managing an advertising campaign can be a challenging and time-consuming task. That’s why it might be in your business’s best interest to explore working with a full-service agency to handle your advertising needs.

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The benefits of Omnichannel marketing

The research

Harvard Business Review performed a 14-month study to analyze customers’ shopping behaviors in the United States. The review shows that 7% of customers were online-only shoppers while 20% were in-store only. That left the majority of shoppers, 73%, being multi-channel shoppers.

Now more than ever, customers enjoy alternating between channels for their shopping experience, creating an authentic omnichannel marketing experience. So, retail brands need to provide a consistent experience for the consumer, whether in-store, online, or engaged in both.

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Innovative Advertising partnered with City Park for a complete brand makeover

When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.

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