Innovative Advertising partnered with City Park for a complete brand makeover

When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.

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Who wants stuffing?

Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.

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Is Your Website a Relic?

The bar for web design is rising every year. Companies are investing heavily in their online presence and developing pages that are increasingly intuitive, accessible and engaging. Similarly, customers have higher expectations in 2022. Shopping online or engaging with a digital brand shouldn’t feel like a chore to them. To avoid falling behind, businesses need to be on the cutting edge of website design. Here are some signs that your website is due for an update.

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Is Account Based Marketing Right for You?

Account based marketing, if used correctly, it can be one of the best tools for a brand trying to break into a new market. Identify four or five key prospects within that new market, and treat those individual accounts as markets in and of themselves.

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