Harvard Business Review performed a 14-month study to analyze customers’ shopping behaviors in the United States. The review shows that 7% of customers were online-only shoppers while 20% were in-store only. That left the majority of shoppers, 73%, being multi-channel shoppers.
Now more than ever, customers enjoy alternating between channels for their shopping experience, creating an authentic omnichannel marketing experience. So, retail brands need to provide a consistent experience for the consumer, whether in-store, online, or engaged in both.
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When you think of New Orleans City Park, so many things come to mind. For 170 years, this park has provided luscious green space for play and leisure, scenic waterways for fishing and romantic gondola rides. There are also opportunities to explore and learn through the Park’s different museums and visitors can even indulge in ordering warm beignets and a cup of cafe au lait at the famed Cafe Du Monde.
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See how long it takes before you become distracted while reading this. Is it 2 minutes? What about 8 seconds?
Over the past few years, the human attention span has shrunk significantly. According to a study from Cross River Therapy, the average person’s attention span is just 8.25 seconds, which is a 25% decrease from 2005.
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Before we all gobble down some turkey this Thanksgiving, how about some stuffing? You may not realize it, but as consumers, we are being served tons of “advertisement stuffing” leading up to the holiday season. Studies show that click-through rates during the months of November and December rise to almost 100%.
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According to the National Retail Federation (NRF), last year’s total holiday season sales were 14.1% more than 2020, which set a new spending record of $886.7 billion, the most money ever spent despite of the challenges posed from inflation and supply chain issues. The NRF also saw that almost 50% of consumers started their holiday shopping earlier than usual because of the concern of slower shipping times.
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Color is crucial to the design and branding of products and businesses. Color can communicate almost more than words can, and you definitely don’t want your color to convey the opposite of what you are trying to say. Where can you look to find the trendiest color for the most effective communication? The Pantone Color of the Year is the perfect place to start.
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The bar for web design is rising every year. Companies are investing heavily in their online presence and developing pages that are increasingly intuitive, accessible and engaging. Similarly, customers have higher expectations in 2022. Shopping online or engaging with a digital brand shouldn’t feel like a chore to them. To avoid falling behind, businesses need to be on the cutting edge of website design. Here are some signs that your website is due for an update.
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Account based marketing, if used correctly, it can be one of the best tools for a brand trying to break into a new market. Identify four or five key prospects within that new market, and treat those individual accounts as markets in and of themselves.
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Despite a changing landscape, evolving technology and the growing influence of digital and social channels, the formula for a great client-agency relationship goes back to the basics. It’s not enough to establish a relationship; a lasting partnership must be nurtured to foster growth and ensure longevity.
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