We’ve all been there as consumers, finding ourselves unexpectedly clued into a new product or service that fits a need or desire we may not have even been consciously aware of. This phenomenon is best explained through the framework of “Full Funnel Marketing,” which unfolds across four distinct phases: Awareness, Consideration, Conversion, and Loyalty. Allow us to delve into how this process plays out so you can consider if your brand can benefit from a Full Funnel approach.

2023, The Year of Barbie

Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie. Leading up to its July release, Barbie’s signature pink color made waves, garnering collaborations with brands like Crocs, Beis luggage, Xbox, and many more. The results of Barbie fever sustained excitement and anticipation for the movie which, according to Fortune, earned a record-breaking $1.4 billion in global ticket sales.

In the spirit of Thanksgiving, a time when we gather to express gratitude for the blessings in our lives, it’s important to pause and reflect on the positives amidst the challenges we’ve faced in the last several years. In a world marked by turmoil and sorrow, this week offers us an opportunity to be grateful, count our blessings, and appreciate the good that surrounds us.

Halloween is just around the corner, and while the ghosts and goblins may be lurking in the shadows, there’s something even scarier for businesses: ineffective marketing. But fear not! In this spine-tingling blog post, we’ll delve into some marketing tips so good they’ll send shivers down your spine. And what’s more frighteningly fantastic than the magical world of Google Analytics?

It’s that time of year again. The time of year when we all crave a little pumpkin spice and everything nice. Nothing says cozy fall days, fuzzy socks, football and brisk autumn air quite like a pumpkin spice latte (popularly known as PSL).

But pumpkin spice popularity has extended well beyond the PSL. Just last year, Nielsen IQ, a market research firm, reported a 24% surge in the purchase of pumpkin-spice-flavored consumer packaged goods by Americans, accounting for over $235 million in sales.

As an advertising agency, we aim to cultivate connections between our client’s brands and their customer base. Social media monitoring plays an important role in observing the online discussions taking place among customers. While it might sound a bit intrusive, like big brother is always watching, it operates differently than you might imagine.

Ready for some sobering statistics?

• 60% of customers are incredibly concerned about current, global economic uncertainty.
• 47% of customers are waiting for items to go on sale before they buy them.
• 47% of consumers have less confidence in the economy.

Reading those numbers can be jarring, especially if you run a business during these uncertain times. Business leaders want their company to stay afloat and keep their employees all while satisfying their customers. Usually, the first instinct is to cut the marketing budget in hopes of making the margins look better, however the best advice is to do exactly the opposite.

Have you ever bought a product through Instagram because your favorite influencer used it while she was recording herself getting ready for the day? Skincare brands have started partnering with influencers on social media to increase reach and sales. If you’ve bought Maybelline Sky High mascara, it’s likely you were influenced. 

In an ever-evolving world, it is important for businesses to remain current by continuing to adjust their marketing strategies. Could Artificial Intelligence, (AI), benefit companies, or should we all take a step back before diving headfirst into the realm of AI? We’re breaking down the pros and cons of AI in advertising.

We know 2023 has started out with a lot of uncertainty, making the importance of listening to consumers before making strategic decisions more important than ever. Understanding consumer behavior means performing the necessary research to help understand how economic changes can and will impact your business, and then adjusting your plans accordingly. By gaining insights into consumer behavior, businesses can identify new opportunities and tailor offerings or adjust operations to meet the changing needs of the marketplace.