Designed with a Difference
Since 1999, Innovative Advertising, located just outside of New Orleans, has provided marketing, advertising, strategy, graphic design, web development, digital, video production and public relations services for clients throughout the Southeast, securing a place as one of the Gulf South’s preeminent full-service advertising and marketing firms.
As a young, energetic firm, Innovative maintains focus on our clients’ marketing objectives, with the end user always in perspective. We help our clients achieve their marketing objectives with uncommon speed and efficiency. We combine common sense and creative talent to create cost-effective marketing ideas, individually tailored to meet business needs.
Innovative Advertising is a division of People Who Think, LLC.
Jay Connaughton founded Innovative Advertising with the goal of combining exceptionally high design standards with a deep understanding of the client’s needs. A philosophy of “no limits” guides Jay’s creative process. No Limits means Innovative Advertising is not afraid to dive deep into your organization to discover barriers and unlock opportunities that specialized agencies don’t understand. Jay truly believes that only when everything is on the table, can true solutions be crafted.
Innovative is a full-service ad agency with almost 20 years of experience. From Hospitality to Finance, Retail to Healthcare and every industry in between, Jay has crafted strategic marketing and advertising solutions for businesses and corporations across the southeastern United States. Jay has a keen understanding of business dynamics and how sales, operations, marketing, advertising and HR must work together for brand success.
Jay leads People Who Think, an advertising agency with three core divisions: Innovative Advertising, Innovative Politics and Fridge. The Louisiana-based agency was named one of the fastest growing ad agencies in the nation by Inc Magazine.
If Jay Connaughton’s creative energy inspires People Who Think, his wife and partner Jennifer’s financial and operational management skills are the engine that keeps us moving forward. She plays a pivotal role in the company’s ability to grow, thrive and succeed for our clients in the future. On the home-front Jennifer expertly manages two school-age children, a toddler, two cats and an unruly miniature golden-doodle named Mollie.
With more than a decade of advertising agency experience, Lena has a true passion for the business. and is committed to leading the account team to provide exceptional client service and quality control. Lena guides clients from strategic planning to execution, helping them to reach their objectives and achieve measurable results.
Lena believes there’s always something new to learn and a challenge that needs a solution. She’s used that persistence and curiosity as Chief Operating Officer to establish strong, collaborative relationships with our corporate clients across the southeastern US.
A problem solver by nature, Kathleen’s focus is on developing strong, collaborative relationships that create sales. Her background as a client in an agency relationship gives her a unique insight into the needs of partner-prospects. Always a team player, Kathleen is one of six children and was once a back-up singer in a popular Texas rock band.
Eric thrives on the creative process and the energy surrounding it. He loves to consider every angle and possibility before crafting a solution that is both effective and amazing. With over a decade of experience, Eric and his team have created websites that have earned nation-wide attention, national awards and resulted in measurable results for our clients. Eric’s background in graphic design and his work as a portrait photographer sharpens his creative vision for integrated success.
Jeremy is a creative leader with a passion for problem solving. To him there’s nothing more exciting, challenging and rewarding than coming up with the perfect idea and executing it to meet a client’s needs. Equally at home with graphic design and interactive media, Jeremy has received a national ADDY award, two Best of Show ADDY awards and two Best of New Orleans awards. As Director of Design Jeremy’s unique perspective and positive attitude powers the design team and encourages them to explore all ideas and communicate each client’s message in a powerful, compelling voice.
Jordan bridges the gap between two worlds, with one foot planted in the land of ideas and the other in the realm of planning and research. His mission is to conduct and digest research, spur creative thought, and collaborate with the team to ensure our creative solutions match your brand and goals. And what’s on those feet matters to Jordan; he buys, sells and trades collectable athletic shoes.
Nicole is a dedicated and perceptive partner to our clients, closely monitoring the rapidly evolving online world and social platforms to create effective and measurable strategies that deliver results. Nicole listens, monitors and measures to ensure content is on-point and has a flair for overcoming obstacles…as evidenced by her hobby of waterskiing in a lake that’s also inhabited by alligators.
Emily’s at the heart of what makes business tick — relationships. She works for clients to gain a clear understanding of their needs, and then works with the People Who Think team to develop the best solutions. Managing an account in the top 5 of the Fortune 500, Emily has helped them make their brand a visible and viable part of events like the Super Bowl and the NBA All Star Game. A Loyola University New Orleans graduate, Emily divides her time between the home office and our location in Nashville, Tennessee.
Beth knows with certainty that words can be shaped to elevate ideas and make brands come alive. For more than 10 years she has crafted words and helped create ideas for Innovative that win awards, votes, media coverage and, most of all, create results for our clients. Beth began her career on the other side of advertising, as a radio broadcaster. Whether strong or subtle, eloquent or outrageous, Beth finds a way to say what you mean. Beth competed in the Moth Grand Slam Storytelling event, sharing her own true story to a sold-out crowd in New Orleans.
Heidi brings 15 years of experience building brands through strategic media marketing to the People Who Think team. Heidi’s extensive knowledge and contacts in the ever-changing world of media make it possible for Innovative to maximize media buys and deliver highly effective local and regional campaigns for our clients. Honored to be named Media Person of the Year in New Orleans, Heidi placed $7,568,421 in media in a single year. Listening to multiple radio stations has formed Heidi’s eclectic taste in music – from Metallica and Lone Star to U2 and the Backstreet Boys, she’s seen ’em all.
Meredith has the uncanny ability to accomplish the impossible, with a smile on her face, and that makes her a valuable resource to clients and co-workers alike. From client meetings to budget spreadsheets or casting commercials, Meredith loves seeing a project through from start to finish. Meredith is also our resident dog whisperer. Chances are good you’ll find a dog dozing on her office floor.
Rick designed Innovative’s state-of-the-art video suite to ensure clients receive exceptional creative solutions that deliver real, measurable results. His vision, execution and leadership on digital projects play a crucial role in developing ideas that build brands. Always ahead of the curve, the gift of his grandfather’s 8mm movie camera inspired Rick to enter the industry and produce and sell his first feature film at the Sundance Film Festival before age 21.
With a strong background in public and community relations, Morgan understands what it takes to develop and implement effective, impactful strategic plans to move our clients’ communications and business priorities forward. As Account Leader, Morgan uses his previous experiences working with Fortune 500 companies, as well as Louisiana-owned businesses, to accomplish clients’ marketing and communications goals. A native of Louisiana, Morgan enjoys all the Sportsman’s Paradise has to offer, particularly hunting and fishing. Morgan’s true passion, however, lies with his alma mater LSU and its football team.